Google is changing its cookie pop-ups on Google Search and YouTube in Europe. The new cookie banner has been rolled out and the main change it introduces is the integration of a “reject all” button to prevent the setting of all non-essential cookies and the collection of non-essential data.
Now, when you visit a Google-owned Internet site for the first time, you will see the Before Continue cookie banner. The banner informs you about the hotel’s use of cookies. The classic banner has two buttons, one for custom data collection and an “I agree” button.
Users who want to reduce the use of cookies and data collection need to select the “Custom” option to change the default values. The “I agree” option gives Google full control over the collection.
The customization page displays several options, including YouTube history, search customization, or ad personalization, which can be turned on or off on the property.
Now rolling out in Europe is a new cookie banner that gives users an easier option to block all but essential cookies.
In its announcement, Google noted that this will be rolled out on Google Search and YouTube in Europe for visitors who were not logged into a Google account at the time or were in incognito mode. Rollout has already started in France, and Google plans to bring the updated cookie banner to all member states of the European Economic Area, the UK and Switzerland soon (Google did not provide specifics).
The cookie overlay provides detailed information about cookie usage and data collection when the user selects the reject all or accept all buttons.
Accordingly, regardless of the user’s choice, Google will use a basic set of cookies and data. This data is used to “provide and maintain Google services, track outages, and prevent spam, fraud, and abuse,” and “measure audience engagement and site statistics.”
The optional cookies and datasets are only used when the user selects “Accept All” or opens certain options on a custom page. Users who choose the new “Deny All” button will no longer collect these:
- Develop and improve new services.
- Serving and measuring the effectiveness of ads.
- Display personalized content based on your settings.
- Show personalized ads based on your settings.
concluding remarks
Some companies and organizations make it difficult for users to refuse all non-essential cookies. Introducing a “Reject All” option as prominently as the “Accept All” button is a step in the right direction.
Internet users have a variety of choices regarding the handling of cookies and data collection. They may disable third-party cookies in their browser, clear cookies periodically, use extensions to automatically bypass and reject cookie prompts, or use different services, for example, Brave Search instead of Google Search, Invidious instead of Youtube. Extensions like Privacy Redirect automatically help with this.
now you: How do you handle cookies and data collection on the Internet?
generalize
Article name
Google is rolling out new cookie popups in Europe with ‘decline all’ option
describe
Google is changing its cookie pop-ups on Google Search and YouTube in Europe. The new banner shows an option to reject everything with one click.
author
Martin Brinkman
Publisher
Ghacks Tech News
logo
advertise
