Still do not understand what a metaverse is? Trust me, you are not alone. That hasn’t stopped a number of players in the entertainment industry from making plans for comedy aimed at settling there and making a profit. The latest example: the relationship between LEGO and Epic Games in creation ” family-friendly digital experience “World Health Organization” it will provide children with access to tools that allow them to become self-reliant creators and provide you with wonderful play opportunities in a safe and comfortable environment. The tangible success of the Roblox platform is undoubtedly dependent on this initiative and we estimate that, behind their speeches insisting on the safety of this future gaming space and the positive values leading to its design, LEGO and Epic Games are above all pool of users to dump, capture and get money from them.
But that, of course, the press release avoids being talked about and prefers to raise the risk that both companies are considering this partnership: ” As we have protected children’s rights to safe body play for generations, we are committed to doing the same with digital play. says Niels B Christiansen, president of LEGO. For its part, Epic Games is focusing on its long experience of creating blockbuster games and the company remembers that it recently acquired SuperAwesome ” a leading technology company dedicated to delivering safe and secure digital participation for children under 16. »
The press release concludes by listing the three key elements of this initiative that will be based on:
- Protect children’s right to play by giving priority to safety and well-being.
- Protect children’s privacy by putting their best interests first.
- Provide tools for children and adults to control their digital experiences.
In short, announcing a specific goal that does not clearly state what the organization of these two companies will do with the amount of data collected from these young audiences and how this money will be used. ” a safe and positive place “