“EA Football Club, EA Sports FC, is the name of the game.According to him, this major change in identity could take place earlier this year, even if the contract between EA and FIFA does not expire until the end of the 2022 World Cup in Qatar, which allows EA to use the four letters of the magic last time FIFA 23.
The four-letter logo, but expensive in the end has little to do with it, offended by the essence of the Electronic Art direction. In terms of licensing, the FIFA alliance is only for official use at the World Cup, all other licenses (games, clubs, stadiums, leagues) are the fruit of hundreds of other partnerships that will not be abolished at the same time. FIFA
Electronic Arts betting may seem risky at first glance, especially as other publishers are free to use the FIFA football name if they pay the price, but the publisher is satisfied (probably not) that his fame is not based on. The name on the cover and that his football experience will immediately be recognized by the public even after the name is changed in the future. A name change could confuse a section of the public, which is used for “Have a little FIFA“until the 90’s, but there is no doubt that it is temporary and ultimately neglected.
According to an earlier report in The New York Times, FIFA tried to negotiate a price increase using its name, which raised the bill to $ 2.5 billion for a new 10-year contract. Behind the scenes, the divorce appears to have already been announced, as general manager Andrew Wilson explained to staff that a FIFA license would be “.challenge“EA football ambitions. According to Wilson, the football body is preventing EA from developing the essence of its game as it sees fit, to the extent that it deserves to contribute to FIFA.”simple name for a box.“
