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Social media marketing will continue to dominate marketing space in 2017. Marketers will have to find newer ways to engage their audience. However, the focus must be given to building communities. At the core of social marketing must be building vibrant communities with an active interest in a niche and catering to their needs by creating relevant content. As they say, quality will never go out of fashion. So by maintaining the quality of content as well as the fan base, marketers can get even b