According to a report from Instagram, Instagram is testing a new feature called Templates that will let creators make Reels by borrowing formats from other videos on the platform Insider (pass TechCrunch). The feature looks somewhat similar to TikTok’s own template tool, which allows creators to put their own content into pre-made sequences.
Reverse Engineering Alessandro Paluzzi found Early version of January’s template for both marketing managers and influencers Josephine Hill has experienced this featureIn screenshots Hill posted in March, it looks like users can convert their own clips to preset frames, as well as add their own audio.This could save users from using third-party templates from sites like Canva, or having to pay close attention to online tutorials to implement a specific format, Hill noted. Insider.
Instagram REELS has announced a new feature! “Use as Template” allows the user to replace a clip with your own, which will match the timestamp of the template reel. Let me know what you think about this feature. Does this make you want to create more reels? pic.twitter.com/rLMJAX89jG
– Joe Millie (@JosephineMedia) March 26, 2022
“We’re always working on new ways to make Reels easier to create,” a Meta spokesperson said in a statement. Insider“We are testing your ability to make a reel using an existing template from another reel.” Instagram also told Insider It is currently testing the feature with a small group of users. edge Contacted Instagram for comment, but received no immediate response.
The test comes as Instagram tries to attract more creators to Reels and solve one of its biggest problems: TikTok retweets. Last year, Instagram said it would stop promoting Reels with the TikTok watermark, and earlier this week Instagram CEO Adam Mosseri announced the platform would step up its crackdown by lowering its retweet ranking. Including templates makes it easier to create videos on Reels and facilitate the creation of more original content.
