With this base in Berlin, Microids will be able to better manage partnerships with publishers and studios across the German-speaking market (Germany, Switzerland and Austria). “These regions represent our second largest market in Europe, after France in both volume and value.“Furthermore, CEO Stéphane Longeard confided in the gaming industry’s microphone.
According to the latter, licenses like Asterix are almost as popular in Germany as they are in France and Belgium. Germany is also an important target for PC adventure games such as Syberia. The German video game market is also in good shape, with a record turnover of €9.8 billion in 2021.
In 2021, the Microids Group achieved a turnover of more than 52 million euros, an increase of 60% compared to 2020. France accounts for 15% of this turnover.
“The opening of the Berlin office is a logical continuation of Microids’ growth, as the German-speaking region is our second market in Europe after France. This will allow us to strengthen our relationship with local development studios and build a closer relationship with the official German video game agency.“, commented Julien Renzaho, who was appointed director of the Berlin office.