Sony is reportedly working on bringing ads to free PlayStation games, reports say Insider. These ads will appear in-game and are designed to give game developers a way to monetize their work and encourage them to continue developing free-to-play games.
In-game ads are expected to launch by the end of this year and will appear in inconspicuous places within the game, such as billboards. Players can also earn rewards for watching ads, which will be sold through a private marketplace, Insider Report.sources told Insider Sony hasn’t decided whether it will take a share of ad revenue, but is considering making developers and publishers pay for consumer data.
Sony did not immediately respond to a request for comment.
Reports of Sony’s plans follow news last week that Microsoft was planning to do something similar with free Xbox games. InsiderAds in free Xbox games expected to roll out later this year, sources say, Microsoft not planning to cut revenue Insider.
as in Insider Advertisers may need some persuasion to join the program, the report said. Ads that appear next to adult or violent content can be a problem, and tracking a user’s behavior after seeing an in-game ad can be difficult. The potential for ads to annoy gamers is also a concern for Microsoft, according to Microsoft. Insider.
