Recently, Apple Store customers who bought new iPhones in Paris, Berlin, and London were greeted with a unique and creative surprise when they saw AirDrop messages appear on their devices, designed to convince them to buy a refurbished “iPhone” rather than a brand new model. .
An ad campaign for Back Market, a website that sells refurbished consumer electronics, includes sending an AirDrop message to iPhones displayed in Apple retail stores, which leads to a web page promoting refurbished devices.
“Quick! Not much safety… Time to refurbish with a cheaper, greener model,” the page reads. “Did you know this iPhone is available in white, black, blue and green?” it added.
Back Market offers a wide range of refurbished equipment for sale. Back Market offers a wide range of refurbished equipment for sale, and prices vary by model and condition. According to Back Market, “Refurbished phones represent 176 pounds of our collective carbon footprint. Making a new smartphone generates approximately 191 pounds of CO2 equivalent. Refurbished? Only 15 pounds. Weight reduction: no extra effort, just extra save.”
Apple does have its own refurbishment program, but unlike Back Market, it currently only offers the three-year-old iPhone 11 Pro for $919.
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