It’s been two years since the birth of Ampere’s generation of Nvidia graphics cards. Almost unbelievable, since the historical shortage experienced by this line seems to have compressed the time considerably. But two years is a perfectly normal time interval in the PC world between two generations of hardware. Beginning in the fall of 2022, when the RTX 30 really starts to take hold on dealer shelves for a few months, the next generation is born. The time has come for the Ada Lovelace architecture and the RTX 40 series, and Nvidia is adopting an unprecedented strategy for it: starting with prestige products, irrational GPUs, and officially launching the RTX 4090 on October 12, 2022. Still, find out what awaits us in the months and years ahead on the green brand side…and start having fun with the very promising DLSS 3 technology.