With some delays in the iPhone 12 series, there have now been concerns that Covid-related production issues could affect any of Apple’s new smartphones, and the iPhone 14 is no exception. However, it sounds like Apple is particularly keen to make sure there’s no lag.
A report written by Lianhe Daily described Apple’s production plants in China — apparently, the middle of the year is usually a quiet period for factories, but Apple is pushing to “hire workers with additional bonuses during the rare off-season.”
The report has repeatedly described how Apple started production of the iPhone 14 earlier than usual, largely by getting a head start on the hiring process for factory workers to offset any supply chain issues that might arise.
It sounds like the iPhone 13 series is ramping up production due to its popularity, especially the iPhone 13 Pro has seen a huge increase in orders. As a result, factory workers making Apple’s iPhones may not be fiddling with their thumbs to look at the clock right now.
Analysis: Don’t expect the iPhone 14 to be a hard buy
Apple is likely to go all out ahead of schedule to make up for any uncertainty around the iPhone 14 release date — sporadic lockdowns in places like Shanghai are an example of an event that could impact production.
From now on, Apple is making sure it can maintain its regular rhythm, launching the iPhone around September, followed by a week or two later.
It probably doesn’t hurt that it’s going to be an easy year for iPhone production due to limited changes between models, according to leaks. There are apparently only two sizes – the 14 and 14 Pro are said to have a 6.1-inch screen, while the 14 Max and 14 Pro Max have a 6.7-inch screen – and, if all the rumors are to be believed, the non-Pro devices are even getting the same size as the iPhone 13 Devices with the same chipset.
Between the limited changes and the start of early production, we don’t expect a launch delay for the iPhone 14 series by the end of the year.
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