Back in December 2020, YouTube started letting users restrict alcohol and gambling ads. These ad restrictions are now extending to Google’s broader Display Network and to cover more sensitive categories.
The controls were first rolled out to YouTube users in the US for gambling and alcohol advertising, and then rolled out globally on the video site.
Restrictions on sensitive ads are now coming to Google’s Display Network. The expansion also adds three more categories that will also appear on YouTube: Pregnancy and Parenting, Dating and Weight Loss.
Scroll down to the bottom of Google Ad Settings and click “Select less” as needed.
People want more control over their ad experience, including blocking ads or categories they don’t want to see. Providing transparency and control has always been our top priority, so we’re expanding our tools to give you the option to see fewer ads for pregnancy and parenting, dating and weight loss. We will continue to listen to user feedback and investigate which categories this feature will be extended to in the future.
Karin Hennessy, Product Manager, Advertising Privacy Division
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