As revealed in this article retweeted by Shukan Josei PRIME on Yahoo! News in Japan, the former leader died of aspiration pneumonia last year after battling the disease for several years. The family only wants to mourn in the strictest privacy; only relatives and “those who take care of himHis later years were kept secret. Born on May 16, 1943 in Yukawa, Osaka Prefecture, he is 78 years old this year.
Following in the footsteps of the mythical Sega Sanshiro of the Saturn era, Yukawa rose to fame for what he had become Sega’s last-ditch action. In 1998, the leadership of CSK, Keep It would occupy a large part of SEGA until the turn of the 2000s, finding itself in the spotlight to ensure the promotion of the Dreamcast and to clear the Sony of insults after the success of the PlayStation. The Japanese public found his personal investments so convincing that his face would adorn the first machines sold in the Land of the Rising Sun.A Dreamcast, he himself will be distributed throughout the Akihabara electronic district on the day of release, as he always reminds our national gregappeared on the scene on November 27, 1998.
Yukawa Senmu’s character will then appear at other events, especially as an apology for the console outage due to manufacturing issues in the weeks following launch. This long-term promotion will get the attention of Japanese advertisers, and even won an Excellence Award at the 38th ACC All Japan CM Festival, which rewards professionals in the industry. We’ll also see Leader Glory in The Parody Game on the Dreamcast, Yuchuan Yuanquan Wuzhi’s Great Treasurea scavenger hunt to find ancient relics associated with SEGA, not to mention appearing in Sonic Adventure via mini-games, or a QTE-based chase in QTE. What is Shenmu?the promotional GD-ROM was designed to raise awareness about the most expensive product in video game history at the time.
The love story between SEGA and Yukawa Senmu dates back to 1968, when interested parties met Isao Ôkawa, another name inseparable from the brand, and were quickly drawn to his profile and personality. Yukawa left Momoyama Gakuin University’s Department of Economics to join Computer Service, which became CSK, before being seconded to SEGA several times throughout its rich history. In 1998, the year Dreamcast launched, he was named Senior General Manager and Deputy General Manager of SEGA’s Consumer Business Unit.
Before explaining his role, the director has appeared in various promotional films for the needs of the company, such as this ad dedicated to the Robopitcher, or another where the plug-in console-assisted graphics software is shown, TV Oekaki for the SG-1000 and the Sega Mark III. The experience is undoubtedly valuable when returning to the camera after many years.
As soon as the article was published, the mixed reaction of surprise and surprise did not go away. “Mr. Yukawa is dead? I have no idea. I pray for his soul.Mr. Yukawa is so kind to me, I miss you” Therefore, Yûji Naka declares, the company will also popularize 128-bit SEGA by developing two of its iconic games, Sonic Adventure and Phantasy Star Online. Translator for Sonic and the release of the Dreamcast series since 1998, Jun’ichi Kanemaru was also surprised to learn of the death while expressing his condolences.
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