Apple’s App Store is one of the most popular app stores on the market, with millions of apps for iPhone and iPad users to download, install and use. It includes a mix of free and paid apps, but the days when you could just buy the app once and use it until the developer supports it are gone.
Today, most apps have moved to a subscription model, where users need to purchase a monthly or annual plan to use the app. While this is good for the business, it brings them recurring revenue, but not so much for the users.
The boom in subscription business models leads to subscription fatigue. Subscription fatigue refers to the likelihood that consumer interest in subscription services may decrease over time as the number of available subscription products increases.
If you’re one of those users, thank goodness Apple offers a relatively easy way to cancel your subscription for apps and services purchased through the App Store.
In this step-by-step guide, we’ll show you how to cancel your subscription on an Apple iPhone running iOS 15 or later.
How to Cancel an App Store Subscription on an Apple iPhone Running iOS 15
step 1: Open the Settings app on your Apple iPhone.
Step 2: When the Settings app opens, tap the Apple ID icon at the top of the screen.
Step 3: After that, click on the “Subscribe” option.
Step 4: Under Subscription Settings, tap the subscription you want to cancel.
Step 5: On the “Edit Subscriptions” page that opens, click the “Unsubscribe” option and click the “Confirm” button when asked.
That’s it. After completing the above steps, the subscription for that particular product or service will be cancelled and you will no longer be automatically billed for it. It’s worth noting that many apps also allow changing subscription plans within the subscription page. Note that this method of unsubscribing from a service only works if you subscribed to the app or service through the App Store.