While all major publishers today are chasing this growing market by launching their sovereign licenses on iOS and Android (Call of Duty Mobile, Apex Legends Mobile, Battlefield Mobile, Diablo, Warcraft, etc.) PlayStation is in this area. Purists have a right to wonder what importance Sony Interactive Entertainment intends to place on smartphone game development, especially when it comes to workforces. This is a topic mentioned in the manufacturer’s annual strategy report.
Based on these notes, Sony Interactive Entertainment is clearly leaning towards partnerships and co-development tracks with already specialized and accredited outside studios. This specifically means that, for example, Gran Turismo Mobile will certainly not be powered by Polyphony Digital, at least not without the involvement of other studios. Having said that, this is still an issue for some in-house studios.Building Mobile Expertise“Even creating a bridge between the mobile platform and the living room platform through cross-platform”if applicable“.
Overall, Sony Interactive Entertainment intends to transform from within in order to find a place in the mobile market, especially with the help of veterans familiar with the industry.The company’s determination to become a multi-platform publisher makes its revenue estimates first party It looks like this by March 2026: 53% for PS5, 28% for PC, and 19% for mobile. As dizzying as it may seem, Sony therefore believes the console will account for just over half of its total game sales by the end of this generation.
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