As the press release explains, Spin Master will take on the difficult task of producing toys under the powerful PlayStation license, from God of War to Horizon Zero Dawn, The Last of Us and Uncharted, in the form of Articulated figurines, collectibles, stuffed animals, role-playing games, vehicles, RC cars and even puzzles. The first PlayStation licensed products are expected to launch in spring 2024.
The deal was brokered by Sony Pictures Consumer Products, the subsidiary that handles major toy contracts for the PlayStation brand and its PlayStation Studios games.This announcement is part of PlayStation’s licensing growth strategy, just like the success of the movie Uncharted territory ($400 million at the box office) Waiting for TV series last survivor. PlayStation Studios games are also becoming more important on PC (while waiting for mobile).
“We’re committed to creating the highest quality gaming experience for our fan community around the world and finding new ways to bring our favorite characters to new audiences. In partnership with Spin Master, we are excited to continue this project, introducing our license to our passionate PlayStation community around the world through authentic and innovative toys and games.”, commented Grace Chen, vice president of Sony Interactive Entertainment.