Withings also showed off a novel product at IFA with a connected scale called the Body Comp. But the company’s also launching new health services should be more interesting than hardware. Together with the new scale, the Health+ service takes the possibilities of human analysis to a whole new level.
- Body Comp is the first scale to measure body fat, visceral fat, vascular age and neural activity in one device.
- The scale will be available from October 4, 2022, priced at €209.95.
- There will also be a free 12-month subscription to the premium health service Health+, which has also been announced.
Withings is an old-timer when it comes to connecting scales. The company has launched its first model in 2009. In early 2022, she added a Withings body scan. Now at IFA, Withings wants to set the bar even higher on a new scale with the Health+ service. We show you scale and service.
Body Comp: The New Definition of Body Analysis
You know, of course, that Withings scales measure far beyond weight and body fat. Today, Withings takes it a step further, measuring it using Body Comp biomarkers that we typically only see in specialized hospital settings. Withings revealed it in its press release:
The Body Comp by WITHINGS is the first scale to measure body fat, visceral fat (accumulation around abdominal organs), vascular age (vascular elasticity) and neural activity (foot nerve function) in a single device.
The scale can also be used to assess cardiovascular health and neural activity. So you see the body analysis is very complete and detailed. We provide you with a list of all registered biomarkers:
- Complete body composition (weight, muscle mass, fat mass, water percentage, bone mass, BMI, and visceral fat for the first time).
- Cardiovascular system assessment (standing heart rate, vascular age)
- Assessment of neural activity (neural health score, calculated from the electrochemical conductivity of the skin).
If you want to buy this professional body analysis scale, you can buy it from October 4th, 2022 for 209.95 euros. A free 12-month Health+ subscription will also be offered.
Health+: Withings wants to improve your health with this service.
You may already be familiar with the Withings Health-Mate app. Health+ is a new paid service that unlocks additional features in this app. Ideally, this should not only give you a ton of data about your body, but also give you a better understanding of it. Motivational elements are added to the tools and knowledge available. This way, you will be gently nudged in a direction that will allow you to change your lifestyle in a positive way.
To do this, Withings relies on a structure of four elements: Measure, Act, Improve and Repeat. Of course, you can also track your food or sleep, but the analysis of your body goes a step further. Through assessment, what the Body-Comp scale measures should enable you to develop healthier habits.
In the Actions section, Withings explains that you will receive a plan made up of 6-week modules to help you achieve your goals. Health+ brings you videos and training programs, nutritional advice, recipes, and exclusive educational content written by doctors.
Each week, interactive reports detail and break down changes so you can instantly see if and how your body is improving. In addition to this, you can also submit monthly reports to your doctor.
There is also a full gamification element. Celebrating milestones is just one of the many motivational tips Health+ wants to keep you going. Withings relies on a very important point, and I know it myself, when you know exactly what to do, but you don’t stick to it. This is what Health+ wants to avoid.
Unfortunately, the Body-Comp scale is currently the only Withings product that supports Health+, but other devices will of course follow. As we already mentioned, you can use the service for one year for free with the purchase of the scale. Following this, Withings has not disclosed pricing for the service.