Will Electronic Arts be the loser in this divorce announcement? This is clearly an argument that FIFA’s turbulent boss Gianni Infantino wants us to accept. So following EA’s announcement, a FIFA press release confirmed its intention to stick its four-letter name on various products, the last time EA Sports used the name in FIFA 23.
As a result, FIFA opened thePublishers, Studios and Investors“It revolves around creating a new great football simulation that will be ready in 2024, hence the name FIFA. In addition to this so-called future competitor of Electronic Arts, the FIFA name will appear in other types of games The medium, not the first, will have a special focus on the 2022 Qatar World Cup, which will be available between July 2022 and September 2022. Caution requires us to lean towards the use of mobile apps.
“In the process, FIFA will launch games and virtual experiences around the 2022 FIFA World Cup. In view of the next Women’s World Cup, other projects are currently being studied with several publishers.“, we can also read it. It is at this stage of the press release that Gianni Infantino presents us with a technical stance, somewhere between the vacuum two-foot tackle and the Coué method.
I can assure you that the only real game with the FIFA name on it will be the favorite game of gamers and football fans. The name FIFA is the only global and original name. FIFA 23, FIFA 24, FIFA 25, FIFA 26 and more – the constants are the names of FIFA and it will always be and stay the best.
FIFA Savoury CEO Gianni Infantino
In short, according to the expert opinion of FIFA bosses, so what determines the quality of the product is the name shown on the box, the four magic letters, and that’s it. Remember, the FIFA license only grants Electronic Arts the right to use the World Cup if required. All other licenses that really matter to the public (leagues, clubs, stadiums, players) are the result of hundreds of other independent partnerships.
FIFA’s press release was twisted to suggest that the end of the partnership with Electronic Arts was the FA’s will. According to the information circulating before the separation was announced, there will be enough Electronic Arts to spend increasingly astronomical amounts to have the simple right to use the FIFA name. We’re talking about $2.5 billion over the next ten years, double the previous contract.
Electronic Arts knows this well, and its years of experience, large community, and its know-how will likely continue to play a role, first by resisting the temporary disorientation that a name change can cause, and then with new kids who want to work on its simplicity. disguised itself as “the only real game” based on the name FIFA.
Electronic Arts has quietly dominated its discipline for far too long without being swayed, and the idea of seeing a serious competitor on the market as early as 2024, as FIFA suggests, is interesting on paper , but there are some doubts, as the task seems daunting for those who want to put on the gloves against EA Sports. Ask Konami.
- Also read | In 2023, FIFA will officially change its name to EA Sports FC