Amazon-owned live-streaming site Twitch is weighing a potential change in how it pays top talent, a move that would boost its profits but also risk alienating some of its biggest stars, people familiar with the matter said.
Updates under consideration will incentivize streamers to run more ads. The proposal would also reduce the percentage of subscription fees paid to the site’s top-performing companies, said the people, who asked not to be identified because the discussions are private.