Today, Sony announced full pricing and availability details for its 2022 Bravia XR line of TVs. The range is led by the flagship 8K Mini LED series — the first year Sony has produced Mini LED kits — but also includes 4K Mini LEDs, QD-OLEDs, and more traditional OLED and LCD kits.
No one expects a giant 8K TV to sell for a reasonable price, with Sony’s Master Series Z95K Mini LED model priced at $6,999.99 for a 75-inch size and an 85-inch TV for less than $10,000. The Z95K series will be available for pre-order this summer, but among Sony’s latest TVs, I don’t see many consumers taking them seriously.
Next up is Sony’s first QD-OLED TV, which features a new panel from Samsung Display. Samsung Electronics also has a QD-OLED TV on the market right now, and I’m pleasantly surprised at the reasonable price. But Sony’s TVs are always more expensive than the competition. Sony prides itself on superior image processing and accuracy — but those advantages don’t come cheap on the A95K QD-OLED.
The 55-inch model is $2,999.99, while the 65-inch is $3,999.99. That’s a rough, direct comparison with Samsung, which charges $2,199.99 for a 55-inch TV and $2,999.99 for a 65-inch OLED TV. But again, if you’re willing to pay a premium for top-notch image fidelity, Sony tends to lead the pack. Sony said its QD-OLED units will be available for pre-orders for U.S. customers in June and in Canada this month.
If you’re more interested in the superb brightness of the Mini LED, the company’s X95K 4K set will do some damage to your wallet too. Sony says the XR backlight master drivers in these TVs “control thousands of high-density Mini LEDs in precisely controlled areas to create an incredible dynamic range that brings content to life with deep blacks, natural colors and extraordinary brightness. .” From smallest to largest, the 65-inch X95K is $2,799.99, the 75-inch is $3,799.99, and the 85-inch is $5,499.99. If you have some spare cash, the good news is that the X95K is available to order right now.
Sony also has a new A90K Master series aimed at gamers: these OLEDs are only available in 48-inch ($1,499.99) and 42-inch ($1,399.99), and while they don’t use QD-OLED panels, they still offer great picture quality and Full support for HDMI 2.1 gaming features such as VRR and 120Hz gaming.
From there, you can get “regular” OLED TVs from the A80K series, starting at $1,999.99 for the 55-inch model. They also feature full HDMI 2.1 support and the top-notch built-in speakers that Sony is known for. All of Sony’s TVs run Google TV, and after years of supporting Android TV, it’s all smooth, responsive, and stable.