It’s been more than a year since Atari changed its CEO. It’s good for Frédéric Chesnais to leave to explore the wondrous world of blockchain, he was replaced by Wade Rosen in April 2021, and his first major move is to reposition Atari in the realm of “advanced gaming”, in other words Models of games in the traditional business sold on consoles and PCs. Problem, whether we’re talking about Centipede: Recharge, Black Widow: Recharge, Breakout: Recharge, Asteroid: Recharge or Yars: Recharge, we can’t say these games have the power to make Atari a strong brand again . current publisher.
Like its next projects, Atari Mania and Atari 50: Anniversary Celebration, Atari doesn’t seem to have anything to bet on other than nostalgia and retro gaming. To make matters worse, Atari is about to lose the rights to its most profitable license, RollerCoaster Tycoon, whose contract expires in September. “The parties intend to renew it under substantially similar conditions to the existing agreement.“However, Atari assured us.
Atari has also launched an initiative called Atari XP, which aims to make collectors’ mouths water by selling rare or unreleased Atari game cartridges as collectibles for up to $150. Overall, game sales for the fiscal year were €5.7 million, or 38% of Atari’s turnover.
Atari results
period | turnover | Operating income | net income |
---|---|---|---|
April 2020 – March 2021 | 18.9 million euros | – 11.6 million euros | – 11.9 million euros |
April 2021 – March 2022 | 14.9 million euros | – 23 million euros | – 23.8 million euros |
Beyond gaming, nostalgia for the distant past has inspired the Atari VCS, an incomprehensible device between PC, retro console and cloud platform that has at least the following advantages: Released, compatible with Intellivision Amico is different, but still not released in Europe. Shortly after the object was released in the U.S. a year later, Atari spoke of “Redesign business strategy“The only consequence was a reduction of 9.4 million euros in inventory and R&D expenses.”Atari is actively developing new hardware products to complement and enhance VCS.we can read. Meanwhile, sales of the Atari VCS totaled €3.1 million of the company’s annual turnover, or 21% of total sales. And that’s not because of the $400 console + controller + Joystick set.
However, the desire to return to the origins of game development coexists with the exact opposite strategy, blockchain-related operations, now presented under the name Atari X. In this program, “Develop the Atari ecosystem in Web3, especially including new proprietary tokens, blockchain games, own NFT projects, content, and partnerships with leading players in the Web3 space”, we are told. Blockchain also accounted for 33% ($4.9 million. EUR) of Atari’s annual turnover for the fiscal year ending March 31, 2022, driven by NFTs and parcel sales in The Sandbox, This is already almost as much as revenue related to selling games. However, Atari has decided to stop its casino activities in Africa, which is a business”Not directly related to the core business of video games”. But blockchain is okay.
Atari’s revenue for the year ended March 31, 2022 was 14.9 million euros, compared to 18.9 million euros in the previous fiscal year, a decrease of 21%. There were no miracles in terms of net results, resulting in an annual loss of 23.8 million euros, double the previous year’s (11.9 million euros). To complete the painting, Atari’s management team has just welcomed Jessica Tams as an independent administrator. Jessica Tams is also a strategic advisor to MiSK Foundation’s flagship Manga Productions. This belongs to the infamous Crown Prince Mohammed bin Salman, who is currently travelling in France to the dismay of rights defenders.